The God of the Bible is very much like old Eli in 1 Samuel-always Essay

The God of the Bible is very much like old Eli in 1 Samuel-always nagging his children but not really controlling them - Essay Example He allows them to eat all fruits of the trees in the garden with exception to the tree in the middle of the garden; The Tree of Knowledge, â€Å"And the Lord commanded the man ‘You are free to eat from any tree in the garden; but you must not eat from the tree of knowledge of good and evil for when you eat it you will surely die.’ [Sic]† (Genesis 2:16-17). Despite this, man eats the fruit after being persuaded to do so by the serpent: God being Omni-conscious knew that Eve would be tempted by the serpent and did not take control of Eve to stop her from eating the apple, but rather let her choose her path even after emphasising on the importance of avoiding the apple. In Exodus, God calls Moses up into Mount Sinai to deliver to him The Ten Commandments. God then commands Moses to tell people of Israel that they are not to worship idols or build altars in the name of these idols, â€Å"And the LORD said unto Moses, Thus thou shalt say unto the children of Israel, Ye have seen that I have talked with you from heaven. Ye shall not make with me gods of silver, neither shall ye make unto you gods of gold.† [Sic] (Exodus 20:22-23). During his stay in the mountain, the Israelites soon lost hope in Moses and thought he died up there. Their faith in God soon weakened and they asked Aaron, who was left in charge, to make them a god that they could see as they have lost faith in Moses and his God. Aaron complies and asks them to strip themselves of the jewellery they have and give it to him so that he may make a god for them. â€Å"And Aaron said unto them, Break off the golden earrings, which [are] in the ears of your wives, of your sons, and of yo ur daughters, and bring [them] unto me. And he received [them] at their hand, and fashioned it with a graving tool, after he had made it a molten calf: and they said, These [be] thy gods, O Israel, which have brought thee up out of the land of Egypt. [Sic]† (Exodus 32:2-4). God was well aware of what

Divorce in united arab emirates Essay Example | Topics and Well Written Essays - 500 words

Divorce in united arab emirates - Essay Example Later, the councillor meets both parties to discuss their standoff (Sawma, 2012). After consultation with the councillor, they are given three-month time for them to go and try and solve their difference before they can begin the process of divorce. In case the couple insist on divorce, the divorce papers are forwarded to the court. This provides a good opportunity for the judge to study the case an aspect that is followed by the judges discussing the case and listening to all witnesses. Depending with the depth of the cases, it might take some few sessions before the judge can come into the conclusion of the case. Both parties are expected to attend all court proceedings (Momsen, 2009). In United Arab Emirates, a woman can be granted a divorce if she proves that she is physically hurt or tortured by her husband. In addition, she can sue her husband for divorce if she is abandoned by him for a period of not less than three months i.e. if he has not been providing for her and the children. Also, the law allows a woman to get a khula if she returns back the entire dowry to the husband (Goldschmidt, Puller & Darraj, 2008). In case the applicants of the divorce are both Muslims who emanates from different countries but are residents of United Arab Emirates, they can be divorced using the administrative laws in the country of residence or even United Arab Emirates laws. In case both parties are non-Muslim who are seeking a divorce, they can be granted a divorce according to the law of their country either at the embassy or even consulate. Another unique aspect of divorce in United Arab Emirates is the fact that a husband can divorce his wife by using a short message (SMS) or through the cell phone. United Arab Emirates, Kuwait and even Malaysia have allowed use of technology in terminating the marriage. Other technological method that is allowed in Sharia courts is use of email. This has been upheld as a result of

International Marketing Essay Example for Free

International Marketing Essay Introduction The last two decades, probably after World War II the economic growth have speeded up by multinational enterprise. In the 1990s foreign direct investment made by these firms grew as faster arte than both international trade and GDP (Cieslik Ryan, 2011). The foreign direct investment already created lots of fortune for world economy; however, it is not luck to each international firm. Some of them also faced huge risk, even failure. Throughout history, it seems like it is not easy for companies to entry foreign markets. Some of firms were very successful in the their home countries; however, they were failed in foreign markets. Those corporations adopted the same marketing strategies that they used in their home countries because they thought using the same methods would bring much profit in the foreign countries. However, the results were not they expected before. Why? The main reason is that the foreign market environment is not the same with their home countries. There are many different conditions in foreign, and those differences would make international companies rearrange strategies for new markets. Such as, culture, geography, religion, politics, etc. Among those differences, the most important is culture difference. Culture is a system of values and norms that are shared among a group of people and that when taken together constitute a design for livingwhere values are abstract ideas about what a group believes is good, right, and desirable, and norms are the social rules and guidelines that prescribe appropriate behavior in particular situations. Therefore, international firms cannot use the same marketing strategies that they used before to apply different foreign markets. In addition to strategy difference, in the past, standard products were popular by international enterprises since they can operate multinational supply chains by standard operations. However, recently, more firms design their product more localization, it is because international firms want to fit in deeply foreign markets. Sometime, the companies even need to adjust their products for foreign customers, like Starbucks and Coca-Cola adjusted their recipes for local markets. Facing the different markets, the corporations should use different strategies to fit in the different markets, and customized product for local customers. International enterprises need to restart to think many details about their customers, product, service, supply chains, etc. In addition, there are different modes for foreign firms to entry the different countries, such as exporting, contractual agreements, strategic alliances, and direct foreign investment. Each mode has its risk, and international companies should find out the best mode to for itself. Choice of entering foreign mode is always a good argument for literature. The primary option is foreign direct investment. It can bring lucrative benefit, but it has biggest risk. The direct selling and setting the branches are costly, and business organizations would face bigger risks by this directly foreign selling mode. Well know examples of such organization are using this mode to set up their value chain in foreign countries, such as Banyan Tree, UTC, and Volkswagen (Jonsson Foss, 2011). Other is separating ownership and control, likes contractual agreement. Although this mode could not bring the benefit directly, it is long-term investment and has low investment risk (Brown, Dev, Zhou, 2003). Other is strategic international alliance, it is based on some specific conditions that are controlling cost and arranging schedule, to generate this mode, such as, the air industry (Brown, Dev, Zhou, 2003). Whichever mode do the companies decide, and they still need to review their strategies for foreign markets. It is because the company would face changing quickly environment, the shopping behavior, units of employee, and political issues. Companies can predict some considerations and take the reactions, but firms should take the risk for some of issues that they do not have reaction (Raff, Ryan, Stahler). In this paper we would learn form it internationalization experience and strategies, and multinational corporations’ organization. Also, we would see conversions from the standardly operation to localize management and production. Then, we would discuss about other modes to entry foreign market (Chen Chang, 2010). Literature Review According to the survey of IMF, the foreign market entry has been a popular topic in international business research during the last couple of decades. Firms need new market to increase sales, to avoid competitor, and to cost down. Manufacturing industries become the initially parts of main interest in entry the foreign market studies because they want to acquire the advantage of resource efficiency, such as labor force, natural resources, policy of foreign investment, to make more profit. However, with the fast movement of technology and the growing of many potential markets like China, India, and Brazil, entering a foreign market becomes the critical issue for a company to reach more customers and earn more profit. To expanding the business to global market, the manufacture industries now have to put effort on both manufacturing and service. Today, there are more different ways for companies to enter foreign markets. Thanks for the Internet, it speeds up the globalization and connects the global information quicly. Not only business organizations can sell their product in different modes, but also they can gather more information than before. With the help of IT techonology, a corporation can track customers action and consuming habit. Although the Internet provides many variety ways for companies with diversity methods to sell a merchaindise, the risk of entering foreign markets are still very high. Before companies entering foreign market, they should do more research about new markets to avoid the risks that they can predict. There are some reasons that demostrate why research is so important. First, the capital is limited. Even though the big company as Walmart and eBay, they still cannot suffer huge amount of loss in a market. That is why they stayed back to the Asia market. In addition, doing local research can help companies know their customer better, so they can adjust their marketing st rategies efficiently and effectively. Furthermore, by researching the information of the competitors, the companies can decide which ways to enter foreign markets, to go with an agent or do with a joint venture, and what strategy can make the companies stand out in the market and segment with the competitor. Therefore, utilizing information is significant to knock out today’s multinational business. When it comes to brick-and-motor, targeting at developing countries with high disposable income seems to be easier to success (Polly Chan, 2009), because both of domestic demand and personal income are growing. Once a corporation focus on a high potential market, they should learn how to localization. Firms should not get locked into their glory in the original market and shoul make strategy flexible as they internationalize. They face different culture, government laws, consumer behavior, and business model of local partner, so the strategy should be localized. Moreover, the corporation must be sure that the brand image and core concept deliver precisely to the customers, then educating them to find the value in the business merchandise and service; therefore, it can outshining in the blue sea as what Apple did. Innovation also plays an important role of success as well; especially when innovation combined with brand value tightly, so do not be afraid of being different. Last, using resourse wisely and keeping good relationship with other corporation might be a competitive advantage in the future. However, cost down is not the only mesure to increase profit or secure a business. To pursue futher development, firm must avoid stocking with a particular mode due to they feel comfortable with it. In conclusion, gathering enough and critical information, the right and in-time decisions from management, market choosing, evaluating the local economy and culture are significant factors to success in foreign market entry, rather than the firm size or how many financial asset it has. To support our finding and theory, we are providing the case of three international businesses, UTC in technology industry, Banyan Tree in tourism industry, and Volkswagen in manufacture industry. Banyan Tree Introduction The first Banyan Tree resort opened in 1994, transforming an ecological wasteland into an environmentally sensitive resort – Banyan Tree Phuket (Banyan Tree, 2012). Banyan Tree’s philosophy is based on providing a place for renew of the body, mind and soul. Each Banyan Tree property is designed to fit into natural surroundings, using indigenous materials and reflecting the landscape and architecture of the destination. Banyan Tree group currently consists of 30 hotels and resorts, over 60 spas 80 retail galleries, and aggressive expansion plans for the future (Banyan Tree, 2012). Banyan Tree Hotels Resorts has grown into one of Asias most successful hospitality brands with numerous international awards and accolades from publications like the prestigious Conde Nast Traveler and others. Even during the SARS outbreak in Asia in 2003, the company still emerged profitable by achieving average occupancy rates of 65-67% (Roll, 2006). In 2011, the revenue is 270 million US do llars (Exhibit 1). Banyan SWOT Analysis Strengthens Eco-friendly Accommodation. Accommodation of Banyan Tree group emphasizes rejuvenation, eco-friendly, romance, and luxury. The corporation reminds customers that while you are enjoying the vacation, you can still do something for environmental protection. Therefore giving the customers an important message that Banyan Tree is not only a profit-oriented company, it still cares about of the global environment and commit itself in sustainable management. Fast Business Expansion. Banyan Tree expands the business global in a rapid speed. Both Banyan Tree and Angsana resorts are taking an ambitious movement in entering new traveling location, such as China, Greek, and India. With two brands on the way, the expansion rate is much faster than other competitors; hence, Banyan Tree group can acquire market share more rapidly in the new holiday paradise and enjoy the first mover advantage in those areas. Brand Extension. Angsana is a more affordable resort brand that helps Banyan Tree to attract lower level of customers. This differentiation not only helps Banyan Tree to gain more business but also creates a more vivid atmosphere to give customers a brand-new experience. Despite Angsana’s price is cheaper, it does not mean the service or the landscape are less impressive. Angsana still offers a high quality value as Banyan Tree does. SPA Specialty. Spa training school, which set in Phucket, might cost amount of fee; however, both the quality and service are be guaranteed. Moreover, the therapist has to go practical training as well. This is also why Banyan Tree and Angsana Spa won amount of awards in travel industry. Community Development. Banyan Tree group also delicates in community development, a part of profits is used to build school and childcare center, and help the local artist to develop their career. This is the kind of social responsibility that everyone eagers to s ee. The more profit one company earned, the more it should feedback to the resident and society. Weakness Politic Issue. Government law is different from one country to another; thus before entering a new market, Banyan Tree should exam the law carefully and has to think what the worse situation could happen. In some countries, Banyan Tree should go with joint venture, while in others countries they might welcome direct investment. Tax also plays a critical role in the profit. The instable political situation can greatly affect the business and profitability in a period. Taken Thailand as the example, in 2009, the protesters of red-shirt caused fears and panic in tourists, in the end, causing the slum in the whole hospitality industry. No matter what method, the company must prepare for the rainy days. Human Resource. Human force is another weakness of Banyan Tree business. As the expansion of the resorts, Banyan Tree must find more labor force that can communicate in English fluently. But, in nowadays, English might not be enough because of the rising of Chinese market. Furthermore, not every customer speaks neither in English nor Chinese, so looking for multi-language employees would be an urgent issue. Natural Disaster. Many Banyan Tree Resorts locate in the tropical area around by beautiful sea. Natural hazards, such as typhoon and earthquake, influence the rate of occupancy tremendously. For example, in 2004, the tsunami damaged the travel industry in Phuket and Maldives. The only thing Banyan Tree could do is to repair the resorts and to wait for tourism back. Opportunities Chinese Market. As Chinese economy continues growing, the amounts of wealthy Chinese people pay more attention to vacation and family activities, thus booming the international and national tourism market. Moreover, more and more people show interest in going to Asia and experiencing the culture of Asia. Because Banyan Tree started in Asia and is very active in establishing business in China, Banyan Tree and Angsana resorts would have a great advantage in the segment of luxury hotel. Besides China, there are still many new hot spot that Banyan Tree could enter, such as Europe, Mediterranean, and Caribbean. Member of Luxury Hotel Group. The Banyan Tree Resorts and Angsana Resorts are the members of The Leading Hotels Of The World (LHTW) (The Leading Hotels of the World, 2012) and Okura Hotels and Resorts (OHR) (Banyan Tree, 2012). Marketing alliance with LHTW and OHR also ensure the quality of the Banyan Tree. To be the member of LHTW, five stars is the basic requirement. A hotel must have additional conditions, such as delicate design, high-class service, amazing food, and breath-taking landscape. The marketing alliance is a magnificent method to increase Banyan Tree’s exposure and to enhance its business. Cooperate with Agent. Cooperate with agencies is another great opportunity to let people notice the brand and attract more customers. Many wealthy people do not do researches or plan a vacation by themselves; instead, they prefer to book a package tour or flight plus ticket plan when they plan a vacation. This type of people will recommend the hotels and the agency if they are satisfied with the trip. After all, by word-of-mouth marketing strategy is very powerful tool to increase the fame. Threaten Luxury Hotel Competitors. Maintaining a niche position as market matured was an ongoing issue for the company. New luxury hotels are building, such as Aman Resort in the vacation paradise and Marriot in the city. In order to be sustainable in the global market place, Banyan Tree can no longer just rely on competing with costs from manufacturing efficiencies or low cost production. Banyan Tree needs to reinforce on unique culture experience and convey the brand value to customers. Economic Recession. Many 5 stars hotels, maybe not as luxury as Banyan Tree, have begun the price war in recent years when the global economy went down. In economy recession, customer chose a cheaper hotel to stay and deducted the entertainment fee. From aviation industry to hotel industry, they all faced the decrease in revenues. This factor might cause Banyan Tree’s revenue dropped dramatically in 2009. UTC Introduction United Technologies Corporation (UTC) is the ranked number 150 on the Fortune 500 of 2011, and it is the ranked number 48 of the United States companies. Its revenue is 58,190.0 million and profit is 4,979.0 million in 2012 (Fortune Magazine, 2011). UTC is a diversified company that provides†¨a broad range of high-technology products, services to the global aerospace and building systems industries. The diversified manufacturer which owns Carrier air conditioning and heating company, Otis elevator company, and Sikorsky, a builder of commercial and military helicopters. In addition, UTC has a strategically balanced product portfolio that enables the company to tap diverse set off (United Technologies Corporation, 2012). In 2011, UTC announced a reorganization of our commercial and aerospace businesses. UTC commercial businesses are Otis elevators and escalators and the new UTC climate, controls security, which includes Carrier and UTC Fire security. UTC’s aerospace busin esses are Sikorsky aircraft and the†¨new UTC propulsion aerospace systems, which includes Pratt Whitney aircraft engines and Hamilton Sundstrand aerospace and industrial products (United Technologies Corporation, 2012). UTC SWOT Analysis Strength Strategically Balanced portfolio of Products and Revenue streams. UTC has diversified product. The company operates thought business segments to military area. Also, the company has a diversified revenue streams. Revenues from company’s subsidiaries were well balanced. The balanced products and revenue streams allow UTC to address a wide base that reduces the business ricks and enables the company catch opportunities in new existing markets (Datamonitor, 2011). Strong emphasis on Research and Development. UTC has a strong emphasis in research and development. The company conducts its research and development activities by United Technologies Research Center (United Technologies Corporation, 2012). The center is focused on developing new technologies and upgrading existing technics in UTC’s product areas. In addition to United States, UTC operates research in many countries, China, Cork, and Ireland. Besides, UTC invests lot of budget in the technology development and research. For example, during FY2011, UTC’s research and development expenditure was $2.1 billion or 3.5% of total sales (Marketline , 2012). Such focus on research and development helps UTC incorporating newer features to its existing range of products and also in bring out latest technologies in the varied areas. Thus, the company strong emphasis on research and development allows it to uphold the technological leadership in most of its product segments (Marketl ine , 2012). Industry Recognition. UTC has a strong recognition in the industry. Otis, is one of the world’s largest elevator and escalator systems, and Carrier, is the world’s largest manufacturer of heating, ventilating air conditioning and refrigeration systems (United Technologies Corporation, 2012). In addition to UTC, Pratt Whitney is also one of the world’s leading suppliers of aircraft engines for commercial and military. Moreover, Hamilton Sundstrand is one of the leading suppliers of technologically advanced aerospace and indusial product and aftermarket services for diversified industries worldwide. Also, Sikorsky, is a strong suppliers of helicopter (United Technologies Corporation, 2012). Strong recognition across varied categories ensures its status as one of the strongest players in industry, which further enhance the brand image of the company and gives it a competitive advantage (Marketline , 2012). Weakness Legal Proceedings. UTC has several pending lawsuits. For example, the company was sued by the Department of Justice(DOJ) in 1999 in the US District Court for the Southern District of Ohio, claiming that Pratt Whitney violated the civil False Claims Act and common law. In relation to this lawsuit, the trial court judge fund that Pratt Whitney violate the False Claims Act and is liable for a fine of up of $624 million. Moreover, there are others lawsuit and the fines are not cheap (Datamonitor, 2010). Although UTC maintains reserves to cover the costs for claims and lawsuits, those litigations would impact the company’s brand image and reputation. Significant Debt. UTC has outstanding debt and other financial obligations and significant unused borrowing capacity. In FY2011, the company had total significant debt of $10,260 million (United Technologies Corporation, 2012). The debt could force the company to allocate a considerable portion of cash flows from operations to debt service payments; limit the company’s ability to obtain additional financing; and lose advantage against its competitors who may have less debt. In other words, much debt would impact significantly companies’ performance (Marketline , 2012). Opportunities Surge in defense spending in China and India. UTC provides a wide range of technology products and services to global defense industry, including the fastest growing markets, China and India. The increasing global defense spending would provide the topline growth for the company in the short to medium term (United Technologies Corporation, 2012). Strategic acquisitions. UTC made significant acquisition in 2010 and 2011 from the company’s Fire Security segment. This acquisition will allow the company to expand its offerings of high quality gas and flame detection products (United Technologies Corporation, 2012). UTC uses to take the acquisition from other segment to develop other segments that UTC planned. Such strategic acquisitions would provide the company an opportunity to increase its global presence and revenue base (Datamonitor, 2011). Positive outlook for HVAC equipment market. The global HVAC equipment market has witnessed a strong growth since last few years. The global HVAC equipment market is forecasted to grow at a rate of approximately 6% annually, which is expected to drive the market to $93.2 billion by the end of 2014 (Marketline , 2012). UTC through its Carrier business segment provides products including residential, commercial and industrial heating, ventilating, air conditioning (HVAC) and refrigeration systems and equipment. The company is well positioned to capitalize on the growing HVAC equipment market (Datamonitor, 2011). Threats Intense Competition in Aerospace Business. The aerospace, global defense, space and aerospace industries businesses are subject to substantial competition from domestic manufacturers, foreign manufacturers and companies that obtain regulatory agency approval to manufacture spare parts. Customer selections of engines and components can also have a significant impact on later sales of parts and services. In addition, the US government’s and other government’s polices of purchasing part from suppliers other than the original equipment manufacturer affect military spare parts sales (Marketline , 2012). Government Contracting Risks. The US government contracts are subjected to termination by the government, either for the convenience of the government or for default as a result of UTC’s failure to perform under the applicable contract. Those U.S government contracts are not easy to make profit, but UTC has many kinds of this contracts with the U.S governments (Datamonitor, 2011). Foreign Currency Fluctuations. UTC conducts its business on a global basis. The company derived approximately 60% of its total FY2010 segment sales from international operations. Therefore, the currency risk is an extremely important factor for UTC’s earnings. Any changes in demand and refinancing conditions, fluctuations, in exchange rates have a significant impact on the company’s earnings (Marketline , 2012). Volkswagen Introduction Volkswagen has been the largest carmaker in Europe since the 1970s. It also has the largest assembly plant (Wolfsburg) and best-selling car (Golf) in Europe.   Being a German company, Volkswagen group positions its brands at the premium part of the market Audi is mass premium, Volkswagen is semi-premium while Bentley, Lamborghini and Bugatti are prestige marques. Only the Spanish SEAT and Czech Skoda target at the lower end of the market, but they still share the high quality and engineering standard of the group because of extensive platform and component sharing.As the worlds leading car manufacturers, Volkswagen group is the typical transnational business template, Volkswagen historical analysis, it is clear to get a development model targeted analysis. Volkswagen SWOT Analysis Until the early 21st century, the worlds leading international automobile manufacturers have found that this â€Å"fertile land† which have not been fully reclaimed. However, in more than a decade of dominance, Volkswagen brand cannot shake the brand influence. Until today, VW brand identity is the identification of the most well-known automobile. Strength Brand Awareness. From Volkswagens own point of view, the most important point is that the layout of the product. Since Volkswagen was into China early, and thus its product line pulled very long, the vast Chinese market is a large hierarchy of needs and different techniques have competitive products on the price level, to ensure that the public give full play to their own advantages. Volkswagen’s popular products always have been durable, reliable performance and good reputation. Products Targeted. Finally, there is the introduction of the new Skoda, Volkswagens product family has been more fully into the Chinese from Audi, the high-end flagship Volkswagen in different market segments, each with good results and competitiveness. Room to grow. Volkswagen is now one-step ahead of the introduction of the latest addition to the vehicle platforms, engines and other key technology production, in order to ensure that they can have enough growth space. In addition, the development of new products based on the specific situation of the Chinese market in support of SAIC and FAW, Volkswagen began to actively exploring. Localization makes Volkswagen to be strengthened competitiveness in the Chinese automobile market, the future Volkswagen will become important weapon to compete in Chinas automobile market. Weakness Inappropriate Choice of Market Strategy. Volkswagen seems to have deviated from the direction of the public, and fully intends to make a difference in the luxury segment. Decline in market share. The data show that the Chinese auto market hotspots Global the major Automotive Group competition, the Volkswagen Groups market share in China hold the first place, but the share declined. To keep the advantage, Volkswagen has announced an additional investment of 1.6 billion euros for the construction of two new factories and other projects in China. Models look rich enough, a single product line. Conservative single shape is Volkswagens standard. Now everyone pursuit of individuality society shape is a good way to Volkswagen, however, how you can easily imagine the serious and cautious changes of German companys philosophy. Opportunity Growth of the private car market in China. With the rapid development of Chinas social productive forces, the sound and rapid development of economic construction has made each grade highway construction great achievements, people travel more convenient than before. The private car market gradually matured. The purchasing power for the entire auto market is improved. Development of new energy technologies. Volkswagen is now for electric vehicles to develop a clear product release schedule. Electric drive car with internal combustion engine-driven vehicles will coexist. Technologies in this field will be further strengthening. In order to reduce the fuel consumption and emissions significantly, these measures will allow Volkswagen to a leading position in the zero-emission car market. Improve public relations effect. In modern society, manufacturers and distributors, the service is an important means of marketing. Consumer satisfaction is their survival of the lifeline. By having a closer look on the sales figures, Volkswagen is very successful in selling their cars in China. It is also an effective way to explore and establish a good relationship with government, so that Volkswagen will once again return to the core area of ​​the Chinese people and market. Threat Japanese car competition. Strong competition from competitors, especially the Japanese auto strong competition for the Volkswagen from Germany is a big impact. As the oil belongs to the non-renewable resources, along with the gradual expansion of the use of inevitably less and less, plus the worlds largest oil-producing region of the Middle East political instability, oil prices fluctuated, the overall trend is gradually Shanghai Volkswagens fuel economy is relatively certain deficiencies. Shanghai Volkswagen has brought certain threat. Return risk. Volkswagen is committed to clean energy and energy-saving vehicles developed new energy is also the world in the development of R D, the threat is that the publics investment in can be rewarded. Developed a higher energy consumption of resources, and that Volkswagen will go to recover the huge investment. In addition, the Japanese small car in the energy and environmental protection more highlight the advantages of a smaller investment in environmental protection in transition. The public why the assurance that their input is value for money a significant threat to public investment cannot maintain a leading level will be for their own development. Service Competition. In order to progress automotive competition, Shanghai Volkswagen had make in the current situation. Must be able to advance with the times, and the development and use of its own suited to the development of the marketing strategy, market demand, and solve problems for customers, and strive to make customer satisfaction. Improve the pre. Sale, service, and strive to improve the scientific and technological content of products and services. Volkswagen is currently lagging behind in this regard in the Japanese and Korean car manufacturers. Analysis Doing business in home country is quite different in other country. In the class, we already know some essential conditions for multination corporations. Moreover, we will discuss that these multination enterprises have some similar characters to success in today’s environment. Also, we can understand what foreign challenges they are facing when they are entering global markets. Similarity Brand awareness. It is very critical for a company to keep leadership or earn profit in an industry. How to let customer embrace the idea of company is a significant issue for marketing strategy. Volkswagen is a wild-known Germany car brand with high quality and brand recognition. â€Å"Volkswagen – Das Auto†, the slogan of Volkswagen Passenger Cars brand combines the three core values: â€Å"innovative†, â€Å"providing enduring value† and â€Å"responsible† (Volkswagen, 2008). It launched many successful car models such as Volkswagen Golf and Beetle. Next, Banyan Tree Hotel Resort, the Asia based luxury hotels group, also has a strong brand awareness. A Sanctuary for the Senses is the philosophy behind the hotels, resorts, residences, spas, retail galleries and destination club is based on rejuvenation of the body, mind and soul (Banyan Tree, 2012), thus giving the customers the greatest experience and building its name. Otis, the brand belongs to UTC, is one of the world’s largest elevator and escalator systems, and Carrier, and is also the world’s largest manufacturer of heating, ventilating air conditioning and refrigeration systems (United Technologies Corporation, 2012). From this three brand, we saw that they are dedicating in creating brand awareness, because it is the key to expend to the future business. Expending market in China. China is the biggest market in the world. With high economic growth rate, in China more and more people have disposable income to enjoy the material life, and more and more enterprises are thriving, too; therefore, a huge amount of commodities are needed. From the manufacture industry (Volkswagen and UTC) to tourism industry (Banyan Tree), they are heading and accelerating their business in China. Not only the national market that enterprises focus, but also target at the international customers that come to do the business or travel in China. In the next three years, the Banyan Tree group, including Angsana, plans to open 20 resorts in China (Banyan Tree Hotels Resorts, 2012). UTC will try to have business relationship with Chinese government on the global defense spending in the short to medium term. Face on fierce competition. Even though each brand, Volkswagen, UTC, and Banyan Tree, is one of brand leader in its own industry; however, they still face tremendous competition. In the luxury high-end car model, Volkswagen faces the competition of Ferrari, Mercedes, and BMW. In the cheaper models, it has to compete with Japanese car such as Nissan and Toyota. In hotel industry, Banyan Tree group has encountered many luxury hotel groups in their business location, such as Four Season hotels in Macau and Bali, One and Only resorts in Maldives, and Aman resorts in Phuket. UTC also struggle with the competition in global defense, space, and aerospace industries businesses. Because these fields are subject to substantial competition from domestic manufacturers, foreign manufacturers and companies that obtain regulatory agency approval to manufacture spare parts. In addition, the US government’s and other government’s polices of purchasing part from suppliers other than the original equipment manufacturer affect military spare parts sales (Marketline , 2012). To stand out in the blue sea, these three companies have to build a strong marketing strategy to convey and create the value for their customers. Politic restriction. It is not the unusual issue for the foreign and global company. Every country has its own regulation. That is to say, the marketing strategy must to adjust country by country. Moreover, the politic is not so stable in some area, hence increasing the risk of investment, decreasing in sales and profits, or both. Doing deeper researches becomes more critical for a company before planning and implementing its market strategy in a country. Difference Product position. Since having different product positions in marketing, it makes them also have different marketing relationships, marketing strategies, and management systems. For example, Banyan Tree and serve and product are targeted at traveling and tourism, and it was classified into business to customer (B2C), as well as Volkswagen. Therefore, people are easy to see their advertisements. Moreover, Banyan Tree not only includes hotel industry but also traveling services. Thus, it is critical for Banyan to guarantee its services quality since it would has deep relationship with their traveling industry (Banyan Tree, 2012). In addition, Volkswagen focuses its product most. Every year, Volkswagen need to investigate new markets and focus different levels of customers before it publishes new car (Volkswagen, 2008). Although the serve is also important to Volkswagen, the new cars’ attraction is vital for Volkswagen expanding markets. UTC’s marketing relationship is business to business (B2B), it is different from other two cases. It would focus on its product technique and quality (United Technologies Corporation, 2012). Since UTC’s products are various, it includes many of business requirements, it is benefit fro UTC to maintain long-term relationship with their customers. Marketing impact. Nowadays, each company’s market is not always stable. The factors from marketing impact are also various. Some factors come from external, such as environment, economic recession, etc.; and some are belonged to corporation internal. For example, first, the frequent marketing impacts to Banyan Tree are natural disaster, such as typhoon and earthquake (Banyan Tree, 2012). The only thing Banyan Tree could do is to repair the resorts and to wait for tourism back. Second, UTC has significant debt, and it would limit the UTC’s ability to obtain additional financing; and lose advantage against its competitors who may have less debt. In other words, much debt would impact significantly UTC’s marketing performance (Datamonitor, 2010). Last, the decline in Volkswagen’s marketing share is a serious problem, especially in China market. Since more and more competitors share car marketing, Volkswagen has to find another way to increase its marketing share (Volkswagen, 2008). Marketing Strategy. Corporations should have new strategies for increasing market share since more and more competitors are also in unstable-fast markets. According to case reports, these three corporations also have new marketing strategy to attract new customer and maintain its original customers. For example, Banyan adopts marketing alliance, and it is a magnificent method to increase Banyan Tree’s exposure and to enhance its business. It would ensure the quality of Banyan Tree, such as delicate design, high-class service, amazing food, and breath-taking landscape (Banyan Tree, 2012). Second, UTC re-organized its company for utilizing its resource efficiently and creating new markets. UTC uses to take the acquisition from other segment to develop other segments that UTC planned. Such strategic acquisitions would provide the company an opportunity to increase its global presence and revenue base (Marketline , 2012). Also, Volkswagen tries to attract it new customers by developing new energy technique. Volkswagen believes this technique, that reduces the fuel consumption and emissions significantly, will allow Volkswagen to a leading position in the zero-emission car market (Volkswagen, 2008). Risk considerations. Having business in abroad should not only consider the market, but also economic risk and government risk. For example, Banyan would have a serious impact in economy recession since customer chose a cheaper hotel to stay and deducted the entertainment fee. From aviation industry to hotel industry, they all faced the decrease in revenues, such as in 2009 (Banyan Tree, 2012). UTC’s would have a significant impact on the company’s earnings, if there are any fluctuation in exchange rates. It is because UTC derived approximately 60% of its total FY2010 segment in abroad (United Technologies Corporation, 2012). However, according to Volkswagen case, the major risk of Volkswagen is competitors. Volkswagen should find other way to distinguish its competitors (Volkswagen, 2008). Conclusion These three cases all have good reputations in global industry, and their product and services are also predominant in their area. Banyan Tree provides good quality service and hotel in tourism industry, UTC has high technique in aero industry, transport area, and weather control system, and Volkswagen has large market share in car industry. In addition, they are not new multinational companies, and they have long history in their home markets and global markets. According to the report, we know that international business share some strength factors and also face same challenges. Although their product and service are different, they still have some similar conditions, such as owning brand recognition, having politic issue, jointing Chinese markets, and facing global competitors. In addition, we believe that those enterprises are capable to deal with different global challenges, including marketing their product into different countries, predicting any risk from external, and creating new marketing. Under turbulently changing environments, enterprises survive through dynamic reactions. Those reactions should not only depend on experience but also create new marketing strategies. Also, having sensitive recognition to global market and creating marketing method are vital to nowadays environment. It is not difficult to identify that Banyan Tree, UTC, and Volkswagen already own these characters. Because of their experience and creating marketing thinking, they can have outstanding performance distinguish from their competitors. Through this report, we understand that being multinational corporations would have similar successful characters to overcome foreign challenges. In this quick-changing era, it does not matter what product or service is, fixable and executable international marketing strategies are vital to global companies to conquer the global market. Reference Banyan Tree. (2012). Home Page. Retrieved from Banyan Tree Hotels Resorts: http://www.banyantree.com/en/ Roll, M. (2009). Banyan Tree Branded Paradise from Asia. Retrieved from Official Weblog for the book Asian Brand Strategy: http://www.asianbrandstrategy.com/2009/06/banyan-tree-branded-paradise-from-asia.asp United Technologies Corporation. (2012, February 24). United Technologies Corporations annual report. Retrieved November 2, 2012, from United Techonlogies: http://www.utc.com/About+UTC/Company+Reports United Technologies Corporation. (2012, May 1). About Us. Retrieved November 4, 2012, from United Technologies Corporation: http://www.utc.com/About+UTC Brown, J., Dev, C., Zhou, Z. (2003, May 8). Broadening the foreign makret entry mode decision: spearating ownership and control. Journal of International Business Studies . Cieslik, A., Ryan, M. (2011, April 28). Productivity differences and foreign Market Entry in an oligopolistitc Industry. Springer Science Business Media . Chen, M.-Y., Chang, J.-Y. (2010, Aug 11). The choice of foreign market entry mode: An analysis of the dynamic probit model . Economic Modelling . Datamonitor. (2010). Company Profile -United Technologies Corporation . New York: Datamonitor. Datamonitor. (2011). Company Profile -United Technologies Corporation . New York: Datamonitor. Fortune Magazine. (2011, July 25). Fortune500 Companies of 2011. Retrieved November 2, 2011, from Cnn Money: http://money.cnn.com/magazines/fortune/global500/2011/snapshots/421.html

Social Pedagogy in Child Development

Social Pedagogy in Child Development The education success of both children and young people cannot be comprehended, not in education terms, but must also align with social and economic circumstances that afflict them. Community education can be perceived as grounded in three key pillars, namely: the nature of man; the prevailing social conditions and social challenges; and, pedagogy. The idea of social pedagogy avails a fascinating collection of paradigms in facilitating education for sociality. The social education plus the social group manifests some overlapping concerns as pedagogue has tended to strip away its democratic and communal significance minimizing it to pedagogy for case management. Until the end of the last century, in UK, the local and national policy remained grounded in concise boundaries between the disciplines of education, social care, and childcare. The distinct divisions were evident at diverse levels whether conceptual, organizational, professional, and in relation to training and education. Nevertheless, the UK has witnessed significant changes in administrative reorganization of the responsibility for childrens services and a change in the manner in which individuals envision provision for both children and young people. Social pedagogy delineates education in the expansive sense of the word or a perspective entailing social action that aims at facilitating human welfare via child-rearing and education practices; to safeguard or ease social problems by availing individuals with the means to manage their own lives, and effect changes within their circumstances. The fundamental notion of social pedagogy centres on facilitating social functioning, inclusion, involvement, social identity and competence as fully functional members of the society. Social pedagogy in practice incorporates an all encompassing and personal approach to child care in all its facets that connects education and care, and support for families. In addition, social pedagogy avails a prospective approach to training at diverse levels that integrates education, psychology, and philosophy with the spheres of child care, family support, and the advancement of childrens rights. Social pedagogy can be viewed as an activity and a collection of ideas that, while mirroring the broader concerns for the welfare of children, is organic and adjustable to the attributes of the society, and mirrors humanistic values grounded in a representation of children as active agents in society. As such, social pedagogy operates in the here and now and employs the moment as a launch pad for pedagogical practice. Social pedagogues have been implemented across Europe in a broad range of service such as early years, schools, residential care, youth work and family support, disability services, and in some instances support for the senior citizens. Public policy within England has started to acknowledge that social, pedagogic training is a significant way to enhance practice within social care. This stems from the realization that this bears the potential to underpin a more collaborative approach, and aid to establish a shared language for working with children that could be adopted by diverse professionals operating within their own practice contexts. Social pedagogy bears a critical focus on constructing relationships via practical engagement with children, the youth, and families. It avails the basis for training entities working with children and young people and presents a certain expertise in working with groups and utilizing the group as a support. Social pedagogy can be employed as a foundation for workforce reform within UK since it can avail a strong basis for an approach to children, young people, and families that exemplify ideals of active citizenship, rights, and participation. The positive aspects that can be derived from social, pedagogic practice entail: it avails a holistic view to engaging children and youth by exploring on the whole child/young person and availing support to their overall development. Social pedagogy underlines relationship building with children and young people, especially in the development of practical skills to assist in the relationship building. Similarly, social pedagogy highlights child ren and young peoples development, especially on their emotional wellbeing. Social pedagogy demonstrates the significance of reflection, and the capability to herald both theoretical understanding and self knowledge to the process of working with young people, besides it facilitates childrens rights, participation, and empowerment. Effectiveness of social pedagogy in working with children, young people, and families Drawing from several case studies on successful approaches to enhancing the wellbeing of looked after children within other countries such as Denmark, Germany, and France, British stakeholders working within childcare settings and with young people can draw immense and promising lessons from social, pedagogic models with the primary social, pedagogic objective being fostering healthy cognitive, and social development within everyday settings. Bringing social pedagogy to England is likely to better childrens services and herald greater coherence with several services becoming largely social pedagogic provisions. The holistic notion of social pedagogy combines two dimensions: the social (caring) and the pedagogic (cognitive). This prompts some elementary alterations in the way in which the government should engage children and young people. The adoption of social pedagogy will aid to deliver a stronger workforce manifesting better communication professionals engaged with both children and young people, thus highlighting elevated focus on every aspect of the childs life. According to the UNICEF report (2007), UK ranks low in terms of child wellbeing assessment in which factors such as health and safety, material wellbeing, childrens relationships, education wellbeing, young peoples behaviours and risks. Thus, is essential that action undertaken by UK at the national level matches its European counterparts. The incorporation of social pedagogy in the work of children and young people will work towards elevating UK standards, and enhancing childrens and young peoples overall wellbeing. The adoption of social pedagogy can avail a number of benefits to social policy. As an overarching concept, social pedagogy could bring enhanced coherence to childrens and young peoples services as demonstrated by the adoption of Childrens Plan. In addition, pedagogy could also avail a platform for discussing aspirations of children and young people within the society. Social pedagogy also manifests the capability to establish the family support network and reinforce childrens overall development. Social pedagogy can serve several aspects of government policy towards both children and young people. Pedagogy manifests the possibility for an inclusive approach. The normalizing approach inherent in social pedagogy aligns with governments aims for children with exceptional needs. Pedagogic approaches are mainly child-focused, instead of procedure-focused. Although attention to procedures is a significant part of work, it should not necessary shape it basis. Overall the adoption of social pedagogy will deliver immense support to reinforcing professionalism of the worker and enhancing the transparency of practice, which avail best guarantee to child safety. Social pedagogy plays a role in working with young people via the provision of personal advisor services. Fundamental to the concept of social pedagogy is the pursuit to enhance current welfare practice by facilitating creativity. Creativity depicts an active process whereby the social pedagogue works with the individual employing their service in the manner in which they maximize their potential, their capability t arrive at decisions and enhance their life chances. The inventive and all-encompassing approach to social pedagogy can deliver beneficial effects with regard to enhancing self belief and self confidence of individuals within a range of varying situations. A critical feature of social pedagogy is the recreation of relationships depicted by an attempt to enhance social assimilation and a commitment to guaranteeing that the people pedagogues work with, connect and/or re-engage with the communities in which they reside. According to Eischesteller and Rapey (2007), social pedagogy could play a critical function in reclaiming the nucleus values of the youth work within the UK. The adoption of social pedagogy can empower the participants and reinforce their self esteem, their acting, skill and individual development of productive new life. As such, young people will be able to turn a problem into something that they can be able to work with as mirrored by the close and compassionate character of the social pedagogues rapport with the young people. The social pedagogues can aid young people to exercise significant steps with regard to developing essential life skills. Social pedagogy is likely to benefit children and young people within the UK, as is avails support and direction to young people who might feel dislodged and cut off from the society by aiding them to gain support and direction. Social pedagogy highlights excellence in youth work and social work practice and facilitates children and young people to be proficient fully functional members of the society. Social pedagogy is beneficial in constructing positive informal relationships that enable professionals to view individuals in a holistic way. Problems and/or Barriers to the adoption of Social Pedagogy It is apparent that the implementation of social pedagogy is reliant on its social context; therefore, the implementation of social pedagogy within the UK will differ from that of the European counterparts and must be assembled in dialogue with professionals, building on the present practice, motivating them with diverse ideas, and underlying their practice with pedagogic thinking, concepts, and theories. There may be barriers to introducing the term social pedagogy to the children, and youth workforce n England owing to deficiency in familiarity with the language of social pedagogy, diverse interpretations on the connotation of social, pedagogic policy, and absence of a tradition of social pedagogy policy, training, theory, and practice. One of the outstanding problems that manifests in the adoption of social pedagogy is the perceived competition with social work, plus other professions. The greatest divergence social work and social pedagogy centres on the degree to which social pedagogues remained trained for work within group settings, in which they share the daily lives and activities of both children and young people. This is less factual for social work within UK since in the rest Europe, social work and social pedagogy do not appear to be in competition as they manifest diverse complementary facets of work. Another barrier to the introduction of social pedagogy into the UK entail the possibility that it will be perceived as being too idealistic; not adequately appropriate; not adequately well understood or valuable within a UK context; not essentially appropriate for all professionals working with young people or children; and, a discrepancy in its education and training. There may also be concerns centring on the challenges of funding and the potential dilution of individual specialisms, and the possibility of resistance of the workforce in the event that appropriate account was not considered of the cultural variations between the UK and the European countries. Another barrier stems from the observation that devoid of publicly funded training opportunities that match the duration and depth of those found in the rest of Europe a profession comparative to that of the pedagogue cannot be effectively established. Youth work within UK stands to be re-energized by the incorporation of social pedagogy framework within the activities of youth workers. The adopted perspective should move beyond an individual focus to one that employs an approach that appreciates structural perspectives. Nevertheless, in adopting a social pedagogy for work with children, young people, and families, it is critical to consider the difficulties of integrating social pedagogy into a diverse cultural, political, and social context. The practice and cultural shift apparent in the adoption of social pedagogy may not be always welcome. For instance, social pedagogy perceives risk taking as an educational goal that conflicts with the considerable priority awarded to health and safety within childrens homes. Whereas the values and the general approach of social pedagogy appeals to practitioners, there remain embedded difficulties within the organization of services for children within residential care when it comes to initiating social pedagogy. This implies a need to respond to social pedagogy not only as a training issue, but also a sector development issue. Conclusion UK should integrate social pedagogy for work with children, young people, and families in a constructive and beneficial way. The adoption of social pedagogy in the work with children and young people is likely to create an environment that cultivates relationships between young people and staff, and fashions a sense of positivity and wellbeing. The social, pedagogic model should be grounded in nurturing relationships, creativity, and individuality. Social pedagogy spotlights positive youth development that highlights young peoples assets rather than their deficits. This perspective can be broadened by identifying young people as agents of change. Social pedagogy would promote the children and young peoples workforce as it: persuade professionals not to compartmentalize certain facets of children or young peoples lives; delivers more person driven approach; persuade professionals to highlight the views of the children or young people; and, persuade professionals to consider all facets of a childs life.

Milk Brands In Mauritius

Milk Brands In Mauritius Literature review is a critical and an evaluative summary of the themes, issues, and arguments of a specific clearly defined research topic. The aim of this chapter is to review the points of findings about the title how milk brands affect the purchasing decisions of consumers. 2.1 Brief History on Milk Brands in Mauritius Mauritius imports milk powders from Australia and New Zealand. The milk powders have different brand names such as Farmland, Twin cow and others all depend the countries, which it come from. Once it reaches the home country, it is being channeled to two or more industries in Mauritius for its packaging. Then, it is being sold in bulk to shops, super and hypermarkets. Companies such as Innodis Ltd, ISO Pack Ltd, Eden vale Distributors Ltd, and other pack the different milk brands and distribute them. However, Mauritius imports milk from other countries because its consumption has rapidly been increased. In addition, importation of milk is becoming necessary for Mauritius due to increase in demand of branded milk by Mauritian clients. Regardless to the price and quantity, quality of the product has always been the main factor for customers in their product selection. Branding plays a key role in the recognition of the product. The annual consumption of milk in Mauritius is approximately nine millions litres which is equivalent to 12% of the total consumption of different brand names (Hulman et al., 1990). There is a rise in the demand for milk in Mauritius. In 2013, the Mauritian customers are moving towards mostly Farmland due to its quality and advertisement on T.V and radio. In our island, the brand names for milk have substitutes due to the different brand names available on the market. Thus, if we are not satisfied with a particular milk brand, we always have the choice to opt for another brand. According to AGA Webmaster FOA (2013), the aim is to ensure milk brand marketed in Mauritius are affordable and the emphasis on Human Resources Development (H.R.D) and provision of inputs and services to enhance production and milk brand processing to facilitate marketing in Mauritius. In the year 1971, the Milk and Meat Project Food and Agriculture Organization (FAO) interpreted that, there is a lack of supplement limited milk production. Furthermore, it was not determined whether it was energy or protein in the supplement that was important, and the basal diet of cane tops and grasses was not evaluated. The FAO has proved that milk yield could be increased significantly by better feeding and management. 2.2 Elements That Influences Consumers Towards Milk Brand Through advertising, design and media commentary milk brands have made its place in the market in Mauritius. This leads branding to give an image of the product to consumers to make a purchasing decision. As per Pearce (2013), the elements that influence consumers are as follows: NAME LOGO TASTE FONTS COLOR SCHEME PACKAGE GRAPHICS SHAPES These points above shared an advance information about implicit values, ideas, benefits and as well as it developed the personality of the consumers while buying the product. Consumers face purchasing decisions nearly every day. Hence, they established a willingness to purchase brand products. Consumers purchasing decisions of brand milk have created certain attributes and interactions in recent years using several methods by means of both qualitative and quantitative (Anon, n.d). 2.3 The Importance Of Branding When Consumers Take Purchasing Decision According to Kotler (1994), Branding is the best way to establish the authority, niche and credibility and authority of individual and business. In other words branding is not only convenient for business or for repeated customer but also easier for others to filter out the countless generic items. The bargaining power of Mauritius is limited. Recently, in an article published on the website businessmega, it was found that about 10,000 metric tons of milk powder is imported on a yearly basis depending on demand and consumption, which is less in quantity in comparison to other countries. The Executive director of La Trobe ltd, Mr. L. Wong and the supplier of Snowy milk stated that local distributors have the entire influence over the prices (Anon, 2011). The importance of branding is as follows: Branding communicates information about the business. Share all types of information about the product to the market. It establishes an identity in order for consumers to recognize the product very well. Branding gives consumers the assurance that the entire products they buy are trustful and enable positive responses from the latter. Branding gives a strategic position in the market and through this, company eventually leads to increased profits. Branding shows an advance details for example: Cost of the products Packaging Marketing and advertising strategies Distribution channels and so on. Branding is the powerful factor in marketing, which helps consumers in taking purchasing decision. When the client is satisfied with a given branded product, they tend to revert to the same brand supplier, (Badgujar (Roll No.04)). 2.4 Brand Awareness To Consumers Donald (2010) defined brand awareness as the customers ability to recall and recognize the brand under different conditions and link to the brand name, logo, and so on to certain associations in memory. That is brand awareness encompasses both brand recognition and brand recall. It helps the customers to understand to which product or service category the particular brand belongs and what products and services are sold under the brand name. It also ensures that customers know which of their needs are satisfied by the brand through its products. Brand awareness is of critical importance since customers will not consider a particular brand if they are not aware of it (Donald, 2010). However, Epstein (1977) argued that human and brand personality traits share the same conceptualization but they differentiate in terms of how they are created. There are three types of brand awareness, which are as follows: Top-of-Mind Awareness occurs when the companys brand is what pops into a consumers mind when asked to name brands in a product category. For example, when someone is asked to name a type of facial tissue, the common answer is Kleenex, which is a top-of-mind brand. Aided Awareness occurs when a consumer reads a list of brands, and expresses familiarity with companys brand only after they hear or see it as a type of memory aide. Strategic Awareness occurs when the companys brand is not only top-of-mind to consumers, but also has distinctive qualities that stick out to consumers as making it better than the other brands in your market. These three types of awareness above inform consumers about some objectives that a good brand of milk product will achieve include: Motivates the buyers Concretes user loyalty Delivers the message clearly Connects the consumers target prospects emotionally Confirms the consumers credibility In Mauritius, almost everyone consumes branded milk such as Anchor, Farmland, Snowy, Red Cow, and others on a daily basis. 2.5 Milk Brand Production And Milk Pricing Branding can result in higher sales of other types and varieties of product associated with a specific branded product. Branding should also analyze by more than the difference between the actual cost of a product and its selling price and they represent the sum of all valuable qualities of a product to the consumer. The branding concept here is taking into account complexity of human behavior and benefit of consumers. Our country import milk from various countries that increase the consumption and the productivity of dairy product in Mauritius. Other countries such as Europe, Australia, and New Zealand and so on are also the exporters for Mauritius. Europe produces milk, New Zealand produces Red Cow and Australia produces Snowy milk, Farmland, Dolly and Anchor. Furthermore, the price hike of imported milk is forcing people to diminish consumption. Multiple actors show the situation will not improve and local production is the only way out. 80% of the milk consumed in Mauritius comes from Australia and New Zealand by Olivier Masson, 2 July 2007 Port Louis. According to Lake (n.d), branding is ones identity in the marketplace. She stated that, it is crucial to realize that packaging always either has a negative or positive influence on the buyer. A negative impression can detour a potential client, just like a positive reaction can influence a customer to buy. She also said that one should pay special attention to packaging when a new brand is launch. This is because many people often do not pay close attention to the packaging if it is a popular brand. How can you package your brand so that it is an integral part of your business and represents a strong identity? Keep in mind that we are not speaking that packaging has only a box, which contains a product, but as a medium, that reflects your companys brand and image. The following common business tools represent packaging: Business cards and stationery Web site Answering system Email address Food packaging is packaging for food. It requires protection, tampering resistance, and special physical, chemical, or biological needs. Milk plays an important role in peoples goal of eating healthily and having an active lifestyle. Milk manufacturers therefore are riding this trend by introducing milk brands that are aimed at health-conscious people. Extracted from the Inspiration Hive, Daily Inspiration on July 9, 2012. With the statement, packaging is a way of formulating a feasible marketing strategy for milk brand. The products presentation leads to a competitive pricing policy and a well-planned advertising campaign will convince consumers to purchase the branded milk. 2.5.2 Preservation In Mauritius, almost everyone consumes branded milk such as Anchor, Farmland, Snowy, Red Cow, and others on a daily basis. Thus, branded milk imported in bulk from other countries and conservation plays is a major factor during these periods. The process of Ultra-high temperature takes place. That is, milk preserved by UHT processing does not need to refrigerate before opening and has a longer shelf life than milk in ordinary packaging. It is sold unrefrigerated in the UK, Europe, Latin America, and Australia. This process helps trade to take place and fulfill the choice, needs, and wants of consumers. 2.6 The Objectives Of Brand In Purchasing Decision Branding is a way to communicate to consumers about the types of products available in the markets. This gives rise to some objectives that should be taken into consideration while dealing with consumers, (Kotler et al. 2001). The objectives that branding should achieve include: Delivers the message clearly Confirms consumers credibility Connects consumers target prospects emotionally Motivates the buyer Concretes user Loyalty Therefore, to succeed in branding, companies must understand the needs and wants of customers and prospects stated by Kotler and Armstrong, 2008. Therefore, by integrating the companys brand strategies through the company at every point of public contact will lead to an increase in demands of products stated by Laura Lake. Taking into consideration the objectives of brand milk in purchasing decisions, marketers also focus in marketing strategies which are; promotion and promotion mix, tools of promotion, advertising and gaining the market share. 2.6.1 Promotion And Promotion Mix Based on Kotler, 1994, promotion is the fourth marketing mix tool. It is the different activities that companies undertake to communicate and promote its products to the target market. Nowadays, companies hire advertising agencies to develop effective advertisements, sales promotion specialist to design buying-incentive programs, direct marketing specialists to build database and interact with consumers and prospect by mail and telephone, public relation firms to supply product publicity and finally develop corporate image of the brand. Furthermore, the promotion mix consists of five major tools referring to Kotler, 1994, are as follows: Advertising Direct marketing Sales Promotion Public Relation and Publicity Personal Selling McCharty 1982, p.37, stated that promotion is concerned with telling the target market about the right product. Promotion includes personal selling, mass selling, and sales promotion. Through the statement of Kotler and McCharty, the aim of purchasing brand milk will lead to an effective measure to make better purchasing decisions. 2.6.2 TOOLS Of PROMOTION The four main tools of promotion are advertising, public relation, direct marketing and sales promotion which convey the message to the consumers. Advertising includes any paid forms of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. In contrast, public relations focus on building good relations with the company by obtaining favorable unpaid publicity. Direct marketing is any form of personal presentation by the firms sales force for the purposes of making sales and building customer relationships. Firms use sales promotion to provide short-time incentives to encourage the purchase or sale of products or services, stated by Armstrong and Kilter, 1999. Tools of promotion encourage and motivate consumers to purchase brand milk along the benefits providing to them. 2.6.3 Advertising According to Armstrong and Kotler (1999), regardless to the budget size, advertising can succeed only if commercials gain attention and communicate well. Good advertising messages are especially important in todays costly and cluttered advertising environment. Two steps are involved: Firstly, creating effective advertising strategies begins with identifying customer benefits that can be use as advertising appeals. Secondly, to develop a compelling creative concept that will bring the message to life in a distinctive and memorable way. Advertising is also the integral part of our social and economic system. In other words, it is a co commitment of modern marketing, which helps the consumers at least in three ways to purchase brand milk, which are as follows: It acts as driving force in decision making. It ensures better quality products as reasonable prices. It saves good deal of time. 2.6.4 Gaining The Market Share Referring to Kilter, 1988, gaining market share is a key factor in reaching a leadership or number one position in any industry. However, gaining significant share requires careful planning, thoughtful well-executed market strategies, and specific account-by-account practical plans. Gaining market share is an extremely important component in the promotion of marketing strategies. Thus, it is difficult for a company to obtain loyalty without gaining high market share. Kilter (1988) also suggested that the five major strategies, which consist of price, new product, service, strength, and quality of marketing, advertising, and sales promotion, are important for a company. 2.7 Factors Of Brand Positioning Positioning is how a product appears in relation to other products in the market. It is one of the main factors that affect consumers perceptions of the milk brand. Brand positioning can help make or break a product depending on the effectiveness of its execution, (subtracted from brand by social). The factors of brand positioning are as follows: 1. Brand Attributes What the brand delivers through features and benefits to consumers? 2. Consumer Expectations What consumers expect to receive from the brand? 3. Competitor attributes What the other brands in the market offer through features and benefits to consumers? 4. Price Price is an easy quantifiable factor and as well as the prices to compete with other companies. 5. Consumer perceptions The perceived quality and value of the companys brand in consumers minds (i.e., does the companys brand offer the cheap solution, the good value for the money solution, the high-end, high-price tag solution and so on ), mentioned by Aaker and Keller 1990, Aaker and Keller 1992, Sunde and Brodie 1993, Dacin and Smith 1994, Bottomley and Dolye 1996. So, this take some time to create a thorough picture of the current market and how the companys brand fits in that market to determine the companys brands current position. If that is not the position you want for the companys brand, take the necessary steps to change it based on the gaps defined when the company analyzed the five factors above. 2.8 Milk Production In Mauritius Currently, in Mauritius we are producing 12% of our local milk production that is 12million liters per year. The government of Mauritius has been encouraging farmers to engage in milk production by providing loans facilities of up to Rs 50,000 per head (with 5% interest). Through this initiative, local milk production has increased slightly over the past years (local milk production was 2% in 2003). However, there are still several challenges faced by breeders and entrepreneurs in the diary industry: the main challenge is the high cost of production, mention in 2013 Nawsheens World, templates: Monday, October 31, 2011. Mauritius produces a few milk brands, which are as follows: Island Dairy Ole Twin Cows Candia Maurilait Over the past years, the cost of production has been continuously increasing mainly because of the price of animal feeds, hence reducing profitability in the business. Milk production will mainly depend on: Management of feeding programs Calf and heifer management Reproductive management of dairy cows Milking management Other husbandry practices related to animal health and welfare, housing, environment and bio-security measures, (2013 Nawsheens World, templates: Monday, October 31, 2011). However, as long as local suppliers cannot sustain our domestic market, no other stuff than milk is more linked with the drawbacks of globalization. 80% of the milk consumed in Mauritius comes from New Zealand and Australia, explains Jean-Cyril Monty, the officer in charge of the diversification desk at the Mauritius Chamber of Agriculture. The latter also suggested that, now that the price has risen by 40% since the beginning of the year 2007, people are diminishing their consumption. This rise in price, which he believes will continue with another 30% by the end of the year, is related to multiple factors outside our control. 2.8.1 Findings On Production Of Milk In Mauritius The quantity of milk produced by the village cows in this experiment (9.2 kg/d during 300 days) is higher than the average production of between 3.5 and 9.2 kg/d reported for the Government stations where cow feed is fed at the rate of 0.5 kg/kg milk. It is also relevant to compare it with the milk production of unsupplemented village cows (4 to 5 kg/d for a lactation period of around 225 days). Although there were only 23 (about 25%) Creole cows in the study their milk production potential appeared to be equal to the more exotic genotypes with a daily mean of 9.6 and 8.3 kg per head for a 301- day lactation in the Vacoas and Mapou areas respectively. This indicates that under these village conditions the Creole breed has a similar performance to the imported Friesians or their crosses. Mauritius milk production can sum up in the following ways: The village cattle breeders own about 11000 females over one year of age. This represents about 65% of the female national herd in this age group. The cattle are a side-line activity of the family. There are normally one to two cows per farm No forage is specifically cultivated for the cows. Forage sources include sugar cane tops, and shrubs and grasses, which are found on roadsides and on common land. The housing and shelter of the tethered animals is often rudimentary. Milk is sold to neighbours or to small scale (20 25 l/d) milk sellers who then distribute the milk. There is little or no use of concentrate feeds as supplements to the hand-collected forage. The cattle are a mixture of the local Creole breed and Friesians. Artificial insemination is subsidised by the Government and is widely used. Milk production is generally low (1200 1500 liters per lactation). There are generally relatively short lactations (about 225 250 days) and long calving intervals (15 18 months). On the basis that the small breeders make a major contribution to national production of fresh milk the work reported here was designed to investigate the extent to which productivity in this sector could be improved. As far back as 1956, Bennie reported that the local Creole cattle could double their milk production with improved feeding. In 1971, an FAO project on Milk and Meat Production suggested that the most important factor limiting milk production was the supply of a protein concentrate to the cow. This FAO project also demonstrated that milk yield could be increased considerably by better feeding and management. (By A A Boodoo, R Ramjee, B Hulman, F Dolberg* and J B Rome*). More recently, Dolberg and Rowe (1984), in reviewing experimental work done by the Mauritian Ministry of Agriculture on milk production, concluded that under local conditions greatest responses in milk production would be expected from protein supplementation. They referred to the work of Mapoon et al (1977) which showed that ground nut cake was more efficient then either a balanced concentrate feed, or a molasses/urea mixture, as a supplement for milk production; and to that of Gaya et al (1982) who reported that supplementation with cottonseed cake increased milk production more effectively than the formulated concentrate [emailprotected] In fact, similar increases in milk production were achieved with about half the level of cotton seed cake as commercial concentrate. A second advantage of cottonseed cake as a supplementary feed is that it requires no mixing. The project described here was designed to investigate and compare the effect of two types of supplements: the commercial concentrate [emailprotected] and the protein-rich cotton seed cake. In addition to the measurements of milk production the study provided the opportunity to investigate, the nutritive value of the most commonly used feed resources (see Boodoo et al 1990). Factors Influencing Brand Preference Kotler (1988) identified affective means of increasing market share as a primary means of achieving competitive advantage in both existing and new customers and stagnant markets. Brand preference is also known as brand adoption. Lalit S. Badgujar (Roll No.04) stated that, people begin to develop preferences at early ages. Brand preference represents which brands are preferred under assumptions of equality in price and availability. Cooper (1993) noted that most innovations come with high risks as most of them failed in the marketplace creating the need for marketers to have a clear understanding of success factors in brand adoption. Theories of adoption have often been used to explain how consumers form references for various goods and services (Rogers, 1995; Tornasky and Klein, 1982; Mason, 1990; Charlotte, 1999). Generally, these theories emphasize on the importance of complexity, compatibility, observability, triability, relative advantage, risk, cost, communicability, divisibility, profitability, social approval, and product characteristics in brand preference (Wee, 2003). The relative importance of each factor depends on the nature of industry under consideration, location, and social characteristics of the consumers of the different brands. In this study, we have focused on four main factors, which the customer depends upon while selecting the brand, which are as follows: 2.9.1 Price Price is a factor, which the consumer may depend while selecting a brand in any kind of product. Most of the consumers may give first preference to quality than the other factors. However, price can have an influence for the final decision of the consumer. If there are two or more brands, for a particular product, the manufacturers will reduce the price in order to attract the consumer but still the consumer must see the quality provided. 2.9.2 Quality In addition, quality of product is another key factor during product selection. Especially in the case of milk, we should depend upon than any other factors the quality. High quality will give us a good health. Pasteurization will also conduct in order to maintain the quality of the milk. The quality of the milk should be good to attract the customers, Kilter (1988). 2.9.3 Services Service is an important factor, which the customer is influenced in the modern market. Placing the orders in the right time at the right place is the part of good servicing. 2.9.4 Advertisement Advertising as a powerful technique of sales promotion has been doing wonders in the domain distribution because it is quite capable of influencing the course of consumption, affecting the process of production, enlarging the exchange and diversify the distribution. That is why it is said that advertising is the arch median lever that motivates the world of commerce and industry. It has the pride of the place in framework of dynamic marketing. The role of advertising in the modern business world can be analyzed from five distinct angles namely manufacturer, intermediaries, sales force, consumers and the society. The ultimate aim of all marketing efforts is to satisfy the needs of the consumers by transforming the benefits of productive efficiency to the final users. 2.10 Conclusion To conclude, this chapter is mainly about branding that is, its importance, concepts, positioning and so on. According to Shimp (2007), consumers represent the starting point for all marketing activities. Therefore, in this part of the project, it is viewed how to communicate with customers and send them feedback about the types of products available in the market. In the literature review, different parts have described in details to make a good analysis and choice for milk brand selection.

Skating :: essays research papers

Imagine that you've just turned 16 and your parents bought you a brand new Mustang. You're cruising on the street at approximately 25 miles per hour. So maybe you're not breaking the speed limit, but everyone's staring. You feel the light breeze through your hair. Then you're in the air, 12 feet high. Finally, you land on your back and come this (gesture 6 in.) close to cracking your skull. What happened? You were skating. As Aaron Spohn, a well respected ramp builder for the National Inline Skate Series, Extreme Games, and many pro inline skaters, said, When you tell someone you are an in-line skater, you automatically assume they envision you sporting a tangerine body suit, waist pack and a pair of wraparound neon sunglasses.S1 Or maybe you see me as one of those with $35.00 generic skates, moving my arms more than my legs and rolling down the street at a rate of 1 mile per day. This is not the type of skating I am talking about. I'm talking about aggressive inline skating. Maybe this aforementioned misconception is due to the many aspects of inline skating, and the amount of people involved. About 12.3 million kids are currently inline skaters.2 There is a 57.2% rise in participation in inline skating from last year, compared to basketball, which dropped 4.9%, and football, which rose only 5.8%.3 This is obviously a growing sport, and it's one that you're probably already doing. Whether or not you want to do inline aggressive skating, it is one of the best all around sports because it provides benefits to three core areas: physical, social, and mental. I believe I started inline skating in about seventh grade, and I would have to say I had no life before then. But I guess now, I still don't have a life because all I do has to do with inline skating and its representation as a sport, which is why I am giving this speech. In the summer I skate every day for 4 or more hours. I have been acquainted with the manager of Team Paradise, a nationally recognized mail order store. I have also helped in the production of CDS Detroit products, made locally in Grosse Pointe. Today I would like to talk to you, using my personal experience along with knowledge gained from magazines and other sources, about the physical, social and mental benefits of inline skating.

The Importance of the Origin of the First Quarto of Hamlet Essays

The Importance of the Origin of the First Quarto of Hamlet Ofel: Alas, what a change is this? Ham: But if thou wilt needes marry, marry a foole, For wisemen know well enough, What monsters you make of them, to a Nunnery goe. Ofel: Pray God restore him. Ham: Nay, I have heard of your painting too, God hath giuen you one face, And you make your selues another, --HAMLET, Prince of Denmarke, The First Quarto The title page of the second quarto of Hamlet claims that the text beneath it is "Newly imprinted and enlarged to almost as much / againe as it was, according to the true and perfect / Coppie." Taking this at face value, three facts necessary follow: That there is at least one earlier edition (or else this one could not be "newly imprinted...again"); that the earlier edition was shorter (or else this one could not be "enlarged"); and that this quarto does not include some lines from the "perfect Coppie" (since it is "almost as much"). Indeed, a First Quarto exists dated a year earlier (1603); Q1 is shorter some 1600 lines; and the Folio does restore certain seemingly authorial passages. It appears as if "I.R.," the printer, or "N.L.," the publisher, is correct on all possible counts. We cannot even condemn I.R. or N.L. for self-interested advertising. They admit that their copy is "almost," but not quite, "perfect."* Thus we might wish to take seriously one further point that the tit le page tries to make, namely, that the earlier quarto was neither "true" nor "perfect," and therefore is corrupted not simply in its brevity, but also in the presentation of the text which it actually does contain. This would mean that Q1 did not use the "true and perfect Coppie" as its copy-text. It does not seem preposterous to rephras... ...ay. The strategic early placing of the "To be or not to be, I there's the point" monologue gives it less weight than it has in Q2, as if it were the beginning of Hamlet's train of thought as opposed to the turning point we often think it is when we read a modern edition. Indeed, "the point" is more absolute than "the question." Hamlet does not fight with himself to solve a problem, but merely expresses what that problem is. To argue that this is oversimplification is to oversimplify: it is a revision. It is an Elizabethan argument, positing that a truly revengeful Hamlet would definitely shy away from suicide for hope of salvation, while the confused avenger Hamlet would probably shy away from suicide for fear of punishment. That in itself sheds light on the pop psychology of the day, and thus how we ought to read Hamlet's psychology in the context of its time.